Thanks to the virus-induced lockdown and both K and I working from home, M & m’s screen time has certainly gone up a lot. A silver lining has been some amusing moments.
Last week, I showed M&m a video of Kamala Harris, the democratic nominee for VP in the 2020 election. Her mom is from India and from Madras (Chennai), my own hometown. In the video which was a snapshot of various moments from Kamala’s life, there was one where she said “I stand for Medicare for all”. Without missing a beat, M asked me, “Do you know who is leading the fight for Medicare for all?” I said I do not know just so I can see what she says. And in all seriousness she said “Joe Kennedy is leading the fight for Medicare for all. I know it because he said so many times this week on TV.” I burst out laughing even as I was marvelling at her innocence and the power of repetitive TV ads.
Another ad that M&m love is for e-harmony. They have no idea what the ad is for (thank god!) but any time the ad comes on TV, they stop what they are doing because they like seeing young, healthy people endorse something on TV. Though m asked me what is harmony and so I am taking that as a vocabulary win.
TV ads were such a constant when we were kids and we hardly watched TV. The ones that immediately come to mind are Horlicks (kuddikka vendam, apdiyae saapiduven), Nirma (washing powder Nirma), Woodwards Gripe water (nee kuzhaindaya irukkarchae adai thaan kuduppen), Complan (Valarum paiyan ivan..), Boost (secret of my energy, our energy).
What comes to your mind when you think of TV ads???
epiphanu 